On a highway to well
Wellteam

Wellteam is a modern health and wellness company dedicated to improving lives worldwide through proven habits, creative online programs, and a supportive community. Its particular emphasis is on men’s health.

Their mission is to transform health using research and effective habits to help men live their healthiest, happiest lives. They focus on scientific methods, building good habits, being inclusive, and supporting people within a global community.

We created a branding identity that combines a masculine aesthetic with universal appeal. When it comes to their mental and physical health, men over 40 are often hesitant to take action. The Wellteam branding is designed to appeal to men, their families, and friends, who can influence their decisions.

The Wellteam logomark, an upside-down M, represents transformation and strength, reflecting the company’s mission and values. The simple design makes it adaptable and easy to use across various platforms, highlighting Wellteam’s dedication to making health and wellness accessible and impactful.

Brand Positioning, Visual Branding, Design, Art Direction, Production

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Reimagining identity annually