Cul-de-sac
Creative
Cul-de-sac
Creative Agency
About
We are a creative agency with experience in print, motion, digital, video, social, experiential and environmental. Many of our projects are integrated, existing in more than one of these categories.
Advertising & Branding
With more than 25 years of combined experience working on advertising and branding campaigns both nationally and internationally, we offer integrated services across both traditional and digital media. With a focus on creative direction, strategy and positioning, each campaign is unique and timely with a clientele base spanning from fashion to the arts and the corporate sectors.
Digital Marketing
Recognising the rapidly changing nature of the digital space, we offer a multifaceted approach to website development, digital marketing, SEO optimisation and social media management. With an emphasis on brand identity and positioning, storytelling and metric-led campaigns, we are both results and content driven.
Graphic Design
With timeless and ideas-driven solutions at the forefront of each project and a deep experience in developing brand marks and identity, we have long been recognised for our graphic design craft and ingenuity. We are considered image-makers and typographers and carefully apply these principles to print / publication, motion, digital, signage and packaging projects.
Experiential & Activations
As pioneers in this sector, we have produced internationally renowned experiences for the likes of Giorgio Armani and BVLGARI and continue to nurture the rise in experiential marketing. We offer services in creative direction, project management, production and styling. Bringing a brand's ethos to life through unique experiences, projects include pop-up brand experiences, product launches, retail activations, runway shows and community events. More recent collaborations have included the likes of South Australian Museum and NURLANTHI for Tandanya.
Photography, Video and Animation
Drawing on some of the industry’s most respected names in photography, film, video, post production, CGI, VR, AR and animation (2D & 3D), we offer in-house direction, styling, art direction and production. Seeing a project through from concept to the finished product, we offer services in editorial and commercial photography, look book production, digital content and television / cinema advertising.
Work
Principals
Marco Cicchianni
Creative Director
With a distinctive approach to typography and image-making, Marco’s career has produced an impressive and diverse portfolio. As a leading art director and designer, before establishing Cul-de-sac Creative, Marco worked with major agencies and studios in Sydney and Melbourne. He was also principal in Sydney boutique creative agency Cicchianni Malone, heading one of Australia’s first known ethical agencies.

Now Adelaide based, Marco has created integrated branding campaigns for a number of high profile state clients including South Australian Tourism Commission, Australian String Quartet, Adelaide Festival Centre and Tandanya National Aboriginal Cultural Institute.

His work has spanned many different market sectors, including Retail – Westfield, Thomas Dux. IT – Cisco Systems, Sybase. Social Change – Amnesty International, Greenpeace, 360.org. Fashion & Lifestyle – Emporio Armani, DKNY, Bulgari. Finance – Westpac, Australian Private Company Exchange. Education – University of South Australia, Charles Darwin University and Property Development – Mirvac and Crown Property Group.

Marco has also directed a number of successful and award winning television commercials for clients such as Adelaide Cabaret Festival, Burnside Village, Australian Red Cross and the NSW Government Sustainable Energy Development Authority.
Deni Jones
Style Director
Deni has worked for prestige global brands in Milan, London and Sydney before relocating to Adelaide in 2004. As PR & Marketing Manager for Giorgio Armani Int. she established and promoted the iconic brand’s retail presence in Australia. Moving to magazines, her work as Executive Fashion Editor on marie claire Australia shaped a strong passion and respect for producing, branding and styling fashion, interior and lifestyle photographic assignments.
Deni’s reputation in this area has since secured an impressive line up of clients including: Burnside Village, Armadillo & Co, House & Garden Australia, Home Beautiful, InsideOut, Adelaide Fashion Festival, RAA Insurance, Palas Jewellery, Pulteney Grammar School, Nurlanthi Fashion Performance for Spirit Festival and The Waterhouse Prize for the South Australian Museum.
As Style Director, she brings a key style and international mindset to Cul-de-sac Creative’s involvement in photographic, production and event projects with her sophisticated and polished aesthetic, so each assignment is meticulously crafted for success.

Cul-de-sac Creative

1 Ann Street
Stepney SA
Australia 5069

Studio +61 481 230 350
[email protected]

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