Everyday haircare for you
Formi Hair

A vibrant brand that boasts hair health and style whilst considering the environment was born. Inspired by colour and shape, we delivered a unique yet timeless brand identity and packaging that reflects the personality and ambitions of Formi’s Founder and Australian Influencer, Laura Jade Stone. Blending fun and sophistication, we created a brand ideally suited to its target market, empowering people to ‘feel good and do good’.

Naming, Visual Identity, Design, Packaging, Art Direction, Graphic Design, E-commerce (Shopify)