Morris Goding (MGAC) is a world-class team of accessibility experts. Their deep understanding of Universal Design makes them a trusted partner for leaders in the global building industry.

We were asked to refresh the MGAC brand, starting with a new mark that reflects the unique partnership between the founders. At its centre is Paralympian and accessibility innovator Nick Morris, with co-founder David Goding orbiting closely to support delivery and client experience. The design captures this dynamic, balancing clarity and care.

The visual identity itself is grounded in the principles of Universal Design. Every element was considered with inclusivity in mind, reflecting the full spectrum of human diversity — across age, size, ability, and disability.

Design Direction, Brand Strategy, Graphic Design and Production.