Fostering a new generation
AFF Youth 2021

With the ongoing success of the Adelaide Film Festival, the South Australian Government introduced a program for students to engage with the creative industry. Curated by AFF, the program fosters the next generation of bold content makers and encourages brave young audiences to surface. We developed a unique brand identity and digital campaign full of pastels and flavours with playful content and experimental messaging, the creative recipe that appealed to a young target market. 

Creative Direction, Brand Strategy, Design Direction, Animation, Motion Design, Graphic Design, Project Management and Production.