City of Adelaide – Christmas Campaign
Graphics, Banners, Typography, Branding
Using the City of Adelaide’s new brand positioning: “Adelaide. Designed for Life.” We were asked to create a Christmas campaign that was based on contemporary design values. However, still capture the warmth and charm of the holiday season. The campaign’s objective was to portray the Adelaide CBD as a place of “peace” and “joy.” We wanted to create a campaign that would delight local residents, as well as tourists.