2018 Adelaide Fashion Festival
Events – South Australian Tourism Commission
Creative, Strategy, Design, Art Direction, Production
As South Australia is home to some of the world’s most vibrant pink lakes, it only made sense to set our campaign for the 2018 Adelaide Fashion Festival at the surreal Lake Bumbunga. The lake provided a unique backdrop, which evoked a dream-like beauty, colour and light. This magical, and yet raw, vastness was harnessed in the campaign as an attempt to highlight the lake as one of the state’s natural beauties. Much like the festival itself, choosing this location was our attempt to stun travellers and inspire our designers, creative’s, artists, musicians, film and image makers.