Accept. Your Partner in Aged & Disability Care
Creative, Design, Typography, Production
As Australia enters a new phase of aged and disability care, with the economics of an aging population, growing and maintaining the industry is more critical than ever. Accept’s business model was built on the ability to recruit, maintain and deploy on demand a skilled healthcare workforce, allowing clients immediate access to a broad range of specialist skills.
Cul-de-sac Creative was employed by Accept to develop a logotype and brand asset that was a step above its competitors and signalled a fresh approach to aged care. By using simple and strong graphic design and colour, the visual/branding conveyed a sense of partnership, compassion and connection, synonymous with the brand’s core values.