RAA Home & Contents Insurance
Sourcing, Styling, Art Direction, Production
Cul-de-sac Creative was commissioned to source and style a stylish representation of a contemporary home’s content for an insurance company’s Home & Contents visual campaign.
Creating a flat-lay over 30 square meters we arranged the items using the knolling method – the process of arranging related objects in parallel or 90 degree angles – for large format overhead photography. Taken in two shots, the images were used to create a visually impactful outdoor and print campaign to boost the client’s marketing strategy.
Photography Jacqui Way