Design, Typography, Art Direction
Adventure Junky, an Australian travel tech start-up, has released a world-first app that allows for adventurers from around the world to share their experiences over a new social network, where they can play, compete, connect and gain rewards.
Based on an existing identity, Cul-de-sac was briefed to flesh out the travel game brand design through developing various brand assets. This included a showpiece and tactile business card; the app’s interface; a series of digital magazine adverts and sew-on patches to name a few. Strong, legible typography and a stylistic typeface selection were the driving elements behind brand design.
Photography Nigel Malone