2018 Adelaide Fashion Festival
Events – South Australian Tourism Commission
Creative, Strategy, Design, Art Direction, Production
South Australia is home to some of the world’s most vibrant pink lakes. Boasting 5 of these spectacular environs in our state, the surreal Lake Bumbunga has been chosen as the inspired location for the AFF18 Campaign.
Lake Bumbunga, 90 minutes from Adelaide’s CBD provides a unique backdrop of dream-like beauty, colour and light. This magical yet raw vastness that will be harnessed in the campaign will highlight the lake as one of the state’s natural beauties, one that continually stuns travellers and inspires our designers, creative’s, artists and musicians, film and image makers.
The bubble-gum shades of the lake draw diverse visitors from casual photographers to high-end fashion brands. By showcasing the best of our fashion designers in this incomparable landscape, we highlight both nationally and internationally SA’s abundance of design talent while amplifying it as an unrivalled and authentic travel experience/destination.