2015 Adelaide Fashion Festival
Events – South Australian Tourism Commission
Creative, Strategy, Design, Styling, Art Direction, Production
The three considered elements for AFF 2015 brand creative were designed to work as a combined whole or stand alone as identifiable parts of the visual brand feast. The use of the painterly brush-stroke element gave a strong nod to the strength of the South Australia's visual arts culture. Through contemporary and fashion forward styling and photography the aspirational dialogue between designer and consumer was ignited. With bold and lush typography providing the branding framework, a strong design aesthetic heralded a new generation of festival that was purely Adelaide.
Photography Georges Antoni